Have you been wondering if you spend enough time updating your blog, and what difference it’ll make anyway? People tend to get excited about their blogs to begin with, then, after running out of ideas for it, start up another blog. Doing it this way they get fewer and fewer articles out to an increasing number of blogs – and then don’t do well with any of them. Some of the most successful blog marketing people will spend anywhere from 3-4 hours per day adding content, updating, tweaking and generally optimising their blogs.
The key ingredient in any blog marketing you do is to have a constant flow of traffic to your blog. The best way of getting that constant flow is to get the same people coming back to your blog, and they’ll do that if they like what you’re writing about, and see that you regularly have new posts for them to read.
Search engine spiders love fresh, new, and unique content – it keeps them coming back for more. If the search engines love you, they’ll rank you higher, and if they do that a lot more people will find you. The more posts you add, the more chances you get to ping your blog. Pinging your blog gets the interest of the blog directories and keeps you on their front pages.
Blog marketing and social networking can all be combined to improve your results. The social networking sites will, normally, let you set up a blog to go along with your profile, so, it should be possible to have the posts from your other blog going into your social marketing blog. Doing that means that when you update one blog you update all of your social networking sites at the same time. This works quite nicely with Twitter. There is a plugin that you can get which will send a Tweet to your followers everytime you add a new post to your blog.
Don’t forget the people. Your readers are just that – your readers. They’re not going to keep coming back to your blog if you don’t have the fresh content that they want to read, there’s a whole lot of content out there, and they may just move their allegiance to someone else’s blog. Give them a reason to keep coming back. Give them the new content they want, encourage them to leave comments (which are also classed as fresh content by the search engines), just make them stay. You’ll find that getting people who follow you to keep coming back is far easier than getting new blog traffic.
Based on what we’ve seen the answer would have to be yes, it definitely is important to keep your blog updating regularly. If you can build up a loyal base of readers you won’t have to worry quite so much about your blog traffic, plus, if you’re doing it right you won’t need to worry about blog traffic anyway because you’ll be getting plenty of it. The more people you have arriving, but especially the more people you have coming back, the more chance you have of making a few sales. Get out there and get updating, money’s just passing you by in the meantime.
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