Are you still trying to decide if the advantage of having your blog hosted for free outweighs the benefits of hosting it for yourself?
99% of the people who are serious about making money blogging, and aren’t just in it for a quick buck, host their blogs on their own domains. There are a number of advantages to doing that, and we’ll have a look at some of them in the following article.
1. Taking over control of your blog. If you have your blog hosted on your own domain you’ll have the last word over how it looks and what it says. If you can control the look you can make the blog look like it’s supposed to be part of your overall online marketing effort. This means you can brand it better and stand out from the crowd. You’ll also be able to add and remove any features, or links away from your blog, that you want to.
2. Weird domain names. After struggling to find the best keywords to use in your domain name, how annoying is it going to be for you to see that the free blog hosting site makes you add on something that ruins the SEO intent behind it? Apart for taking away any hope of making the blog seem professional, it’ll be far less of a memorable name for the people you do get visiting. If they can’t remember the name they won’t come back. If you have your blog hosted on your own domain it instantly becomes part of the brand you’re creating.
3. Branding your blog. You are trying to create a brand that people will start to buy into (literally) so why would you decide to miss out on having the ability to brand your blog? As well as being able to style the blog so it looks and feels like the rest of your sites, you can include the keywords related to your brand or niche in the URL of your blog. You’ll want to take as many opportunities as possible to get the brand to stick in the minds of the visitors, as well as taking advantage of the SEO, so just having fresh and helpful keyword rich content isn’t going to be enough if you’re then just going to host it on the cheap and let the free blog hosting site get their name in the URL for the blog.
4. Taking care of your own blog security. Most blog hosting sites are perfectly ok when it comes to security, but do they have an option where you can download your blog so you can keep a copy of it – just incase? If anything does go wrong, like losing the contents of your blog, it’s so much easier, as well as less time consuming, if you can just upload a new copy of it. Are you saving copies of the personal details of the people who sign up on your blog, or buy from you? If, for any reason, you get locked out of your free account and have to start again, will you still have access to those details?
5. Keeping it feeling professional. Have you ever been to a site that has a number of different styles and wondered if you’re still dealing with the same people? If you host your own blog then there’s no reason why you can make it look and feel like the rest of your sales process. If the visitors don’t feel like they’ve suddenly been passed on to someone else they’re going to be far more likely to continue the buying process all the way through.
If you’re hosting your blog on a free hosting site then you’re going to miss out on some of the things that make your site your site. You’ll be limited to the amount of customisation you can do on it, so it would look and feel like the rest of your sites, and that will break the flow of what you’re trying to do. Host your own blog and make everything seem that bit more professional.
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