First off there are two things you can do with your blog when it comes to using a blog post to add content. You can have the normal blog post, which will change as new content/posts are added to your site, or, you can have static pages.
The static pages look more like a standard website because you add the content and nothing much happens with it unless you go in and change it yourself (that excludes the fact that the content may change if people post comments or you have an RSS feed going into the page).
If you have a product that you want to sell, and have a conventional sales letter for the product, then the static pages is what you’re going to want to go with for that page of your blog. To do that you just login to your WordPress admin and click on the ‘pages’ section on the left hand side just below ‘links’.
Posts are added in virtually the same way as the pages, in fact, they are added the same way, the only real difference is the posts being dynamic compared to the static pages.
Before you get too much further into it you should start thinking about categories. Categories can be added as you go a long, but, Google, and I’d assume the other search engines, are great fans of things that flow, by that I mean have categories and sub-categories that are obviously related and make sense.
For instance if I had a categories about ‘Sign Posts of the World’ I’d want to break the sub-categories down into ‘Countries’ and have ‘Cities’ as a sub-category of that, after all, we want our sign post enthusiast to be able to find their favourite sign posts as quickly as possible so they don’t go to a rival sign post blog.
Another thing that you should do is to add a ‘slug’ to your category. By the way, the way to add ‘categories’ and ‘slugs’ when you’re first starting up is to go to the ‘post’ section in admin and then down to ‘categories’. Now… back to ‘slugs’. A ‘slug’ is either a small slimy mollusc or, in our case (and as described in the text in the admin): “… (a) URL-friendly version of the name. It is usually all lowercase and contains only letters, numbers, and hyphens.”
What happens is the ‘slug’ will always be shown in the URL of a particular category no matter what the rest of the URL says – the rest will usually be the title of the post. That means there will be a certain amount of continuity between post in certain categories, and you have a chance to add even more of your keywords to the URL.
Tomorrow we’ll look at the actual blog post for getting your thoughts/articles/general content out on the web for people to see.
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