An Overview of Website Promotion Software

by Author on 18/06/2010

If you run a blog and are involved in online marketing to any extent, I’m sure you’ve already been pitched a fair share of Internet marketing products that are supposed to make all aspects of your work much easier.

Many Internet marketing products available promise that they can help you attract massive amounts of traffic to your website or blog, help you create lots of backlinks for better rankings in search results, support you in writing more content (or even getting content automatically), add thousands of followers on twitter while you sleep and much more.

Too bad the sales-pitches for these products are often elusive about what exactly the software will do for you. It’s often more about how great your life will be once you hit the “order” button and less about what you’ll actually get. At least, that’s true for most sales-pages I’ve encountered.

That’s why I decided to write up a quick overview of what kinds of tools are most commonly available and whether or not they are worth buying.

Article Submission Software:
These tools are mostly made for article marketers. What these programs do is log into lots of different online article directories and submit your article to each of them. This way, the software allows you to submit your articles to dozens or even hundreds of directories easily and quickly.

A quality article distributor is definitely worth it if you write frequently enough. To get the most out of it, check to see that the program includes automated registration to the article sites, automatic email verification and basic article spinning functionality.

Search Engine SubmissionTools:
Directory and search engine submissions are available as a software package or as a service. What this does is submit your website URL to lots of different search engines (often, they submit to hundreds or even thousands) and website directories (websites featuring nothing but grouped links to other websites).

Quite frankly, this type of service is rarely (if ever) worth it’s price. There’s not much benefit in it for you if your website is submitted to some obscure search engine in Lithuania and backlinks from online directories are relatively worthless (with the exception of the DMOZ and Yahoo directories).

Social Bookmarking Tools:
This kind of software is used to distribute your websites to different social-bookmarking sites like Digg, Backflip, Diigo, reddit and many more. The software automates the task of signing up, logging in and submitting your bookmarks and can save a lot of time.

Social bookmarking software is generally good, but only if you use them the right way. If you use them as spamming tools to just blast the sites with low-quality links, you’ll quickly see your accounts shut down. So, if you go for a program like this, make sure there are good instructions (documentation or video tutorials) offered along with the software.

Competition Analysis Software:
Website analysis software programs come in many shapes and sizes. Generally, they enable you to analyze any web page you want, in detail. For instance, they might show you how many inbound links a website has, where those links are coming from, how many of it’s pages are indexed in Google and so on.

The point of all this is to allow you to estimate your competitor’s strength before you move into a new market. You can find out why a page is ranking well in the search results and in turn, learn what you would need to do in order to outrank that page with one of yours.

Competition analysis programs are essential to an affiliate marketer, in my opinion. I would never move into a new niche before completing some extensive research with such a program.

Keyword Research Tools:
These are often similar to, or part of the same product as the analysis tools mentioned above. These tools aim to help you find the best possible keywords to target with a new website or piece of content. You can get a quick overview of the number of searches, results and competing pages there are for any given keyword and filter the results to narrow the search down and find your optimal keyword.
It isn’t mandatory to pay for a keyword research tool, since you can use the one offered by Google for free. However, a good tool can make research a lot easier and so having to pay for it can be worth it (if the tool is a good one.

General Automation Tools:
You can find automation software for practically everything. From simple little programs that automatically post tweets, every time you publish a new post to your blog to all-in-one systems that can (or at least claim that they can) practically build entire websites and campaigns for you, from scratch, including content creation and backlink building.

Using such programs, it is difficult to know in advance whether they are really any good. Remember that you will never get one hundred percent successful submissions and the results from using tools will always look somewhat “artificial”, no matter how good the software is. For example, if you use a program for automating twitter-updates but rarely or never send tweets you actually composed yourself, don’t expect your twitter profile to be terribly popular.

I mus also add that there are a lot of nuances and overlaps between the various online marketing products available and I can’t describe them all in detail in just one article. However, I hope you can now see through the hype on sales-letters a bit more easily and get an idea of what’s behind it all.

To really know if a system is worth it’s price and learn exactly how you can make the best use of it, it’s best if you find a trustworthy review as well as some good tutorials for each individual product.

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{ 7 comments… read them below or add one }

Ernest Hernandez November 25, 2011 at 10:31 pm

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Nicole Howard November 30, 2011 at 11:11 am

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