How Can Email Marketing Help Your Business?

by Author on 21/06/2010

Among the most productive and cost-effective ways to keep in touch with your business clients and contact new prospects is through the use of email marketing. Other online marketing methods such as banner ads, PPC, etc can prove to be expensive on the long run, especially since there are no “repeat customers”. However, with email marketing, this helps you get your message across to the specific consumer who wants the product or service you are offering to them.

Email marketing is becoming a popular method to announce products, mostly because there is definately a high response and it is usually very cost effective A marketer who can fully utilize the capabilities and power of email can construct a marketing enterprise that will deliver staggering returns. To build an effective email marketing campaign, one needs to plan properly and develop a powerful execution strategy so that your emails will reach your target audience.

It doesn’t matter what kind of a business you are into, email promotions can get it to the next level and help you build a loyal list of targeted prospects. I will discuss in this article the steps necessary to build just such a profitable email marketing campaign. There are a great system that will help you in your success online, all the details are in my Profit Instruments page.

One of the most important things to remember is that you want your title to be catchy and memorable. That’s a primary concern because you don’t have more than a second or two to draw in the reader.

If you fail to get their attention, your email will either get ignored or deleted. Your subject line should therefore name a specific advantage that will appeal to the reader and encourage him or her to read the message. As an example, “Weight Loss Tips” as a subject line is not as specific or as likely to attract attention as “10 Quick Ways to Lose Those Excess Pounds.” It’s important to immediately begin the email with some really interesting content.

Why’s that? The most popular email clients, like Gmail, Yahoo, and Outlook have a “preview pane” where the selected email shows. Apart from this, it’s important to be consistent in your efforts when dealing with email marketing. Be sure to send your emails consistently at the time stated to your recipients. If for example, you choose to send out your newsletter each week on Tuesdays at 2 pm, be sure to continue that schedule.

The subscribers on your list will be expecting to get a new mail at that same time each week, so be sure not to deviate from that schedule. This way you show them you’re serious enough, and turn to be more receptive to any promotional emails you send their way. In addition to showing them you are dedicated, it shows them that you are professional and respect your subscribers. Does Email Marketing is really for you? If is it, I have a wonderfull training about it, take a look to the details in my Profit Instruments Review Page.

Another critical step is to make sure that your subscribers are receiving the emails and that they’re not simply being sent to the junk folder. Always check your subject line to make sure it doesn’t contain any words that will get it marked as spam. Email programs come with spam filters that check for certain words, and if it finds one of those words in the subject line, it will reroute the email to the junk folder. Some examples of words that will reroute your email are FREE and Earn Money.

There are sites on Google that will tell you the words that you should not use. Many of these sites will also give you a “spam score” to help you decide if your email will get trashed. Apart from the subject line, the actual content of the email also shouldn’t contain these spam trigger words.

You should always be extra careful when it comes to what is included in your email. The reason is your mail may contain links. And domains that get heavily promoted land up in the spam folder. If a domain triggers a spam filter, the spam filters will keep the email from being delivered to your subscriber.

A way to work around this is to use another domain to mask your links so they don’t trigger the filters. There are several critical components to proper and effective email marketing, and you will need to deal with each of them in turn.

Who you send your email to and how you send your email and everything in between, all determine if your email marketing campaign strategy will work. By focusing on these elements, you will most definitely get the most out of your email marketing campaigns. Sources. Advantages Behind Article Marketing

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{ 8 comments… read them below or add one }

Scott Hunter November 24, 2011 at 6:27 am

Very neat article post.Really looking forward to read more. Will read on…

Ruby Burns November 24, 2011 at 7:37 am

Major thanks for the article. Will read on…

Jason Washington November 26, 2011 at 4:12 am

Really informative post. Great.

Andrea Johnson December 1, 2011 at 4:45 pm

Im obliged for the article.Much thanks again.

Sandra Gordon December 1, 2011 at 6:18 pm

Thanks again for the post.Really thank you! Great.

Amanda Lopez December 4, 2011 at 11:14 pm

Very neat article post.Much thanks again. Keep writing.

Edward Russell December 12, 2011 at 10:30 pm

Very informative article.Really thank you! Cool.

Albert Baker December 13, 2011 at 11:00 pm

I cannot thank you enough for the blog. Really Great.

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