Tips for List Building in Internet Marketing

by Author on 05/07/2010

Everyone who studies internet marketing eventually learns about several different ways to market their products and services on the internet.

Having your own website, or maybe an affiliate website is something you have probably read about or tried. If you’ve been around a while, you probably also know some offline marketing techniques.

E-mail marketing is probably the most well known tactic of all to sell your services, products or affiliate offers. Selling to people who have signed up to receive e-mails from you can be very profitable. This leaves you with the issue of how to actually get people to sign up for your e-mail list. This challenge of building your list may be the one thing that stands between you and online success. Here are some hints to help you build your list.

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Many people will tell you that one of the easiest ways to get a long list of e-mail addresses is to buy them. Be very wary of this! Buying e-mail addresses from anyone is a very bad idea. Any e-mails you send by using purchased lists are likely to be flagged as spam.

Why would someone who isn’t a spammer be selling a list of e-mail addresses? In fact, one of the things people look for before signing up for a list is the disclaimer that reads “I will not sell or share your e-mail address.” It bears repeating: do not ever buy e-mail addresses to build your list. It could cause you real trouble and ruin your reputation.

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If you want to get more sign-ups to your list, you should think about publishing a newsletter. If you offer visitors something free if they leave their e-mail addresses, you will get more subscribers. The best free item to offer is a regular newsletter. Make sure that your newsletter has some quality content; it should also offer something beyond what people can find on your blog or website.

Some successful newsletter publishers are able to charge a subscription fee for their newsletter, but you should only do this when it becomes popular, not right away. When people agree to receive your newsletter, it should also be made clear that you also have the right to send them other things as well, such as occasional promotional offers.

Have you ever received an email that has a “forward this to your friends” option in it? This can have a domino-effect and your one email can possibly become an internet hit. If the recipients of your email find it to their liking then they will be very tempted to sign up to your list. E-mail marketing is one of the best ways to make money online. You’ll only be selling products and services for various offers.

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{ 17 comments… read them below or add one }

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