How To Sell Just About Anything Online

by Author on 10/07/2010

A big mistake that internet marketers make is to focus on what they believe will sell rather than what they really want to sell. The fact is, you can sell just about any product online and be successful. The trick is in the marketing, not the product.

Wouldn’t you rather have a business that made you money and that you enjoyed instead of a business that made money but you didn’t enjoy? You have to bear in mind that you will be doing this for a long time. If you go about your internet marketing strategy the right way, you can make just as much money from selling cake decorating books as you can from marketing any other product.

There are plenty of products out there that have made people fortunes in the past. You may be tempted to try to copy their success and join a successful affiliate program. Don’t forget, though, that thousands of others are doing exactly the same thing. That means you’re going to be up against stiff competition in order to carve out a niche for yourself.

If you like decorating cakes, however, you’re going to have far less competition. You can join a book publisher’s affiliate site and sell their books about decorating cakes. Better yet, you can write your own and all the profits will go to you. You can self-publish the print edition of the book and offer it as an eBook. In your book, you can give step-by-step instructions on how to decorate cake. There are millions of people who would love that information and be willing to pay for it.

The next step is to make your website stand out from the rest. Make it something that people will want to stay at and browse. Make it inspiring, so that your visitors will think, ‘I want to learn how to do that.’ Offer a free newsletter that includes cake decorating tips and other interesting news. Don’t give them too many tips in your newsletter, though. The idea is to pique their interest and get them to buy your book, not to give it all away in your newsletters.

As time goes on, you will find innumerable ways to expand your market. You may even want to start new websites. One might be about wedding cakes or even a full wedding planning service. You can also make an site that reviews artistic cake bakers in major cities and you can get commissions on sales.

Cakes may not be your thing. The idea here is not to talk you into selling cakes, it is to prove that you can sell whatever you like online. Focus first on the things you want most to sell. Then focus on your internet marketing strategy. Good luck!

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{ 4 comments… read them below or add one }

Douglas Collins November 25, 2011 at 3:25 am

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Pamela Mcdonald December 23, 2011 at 9:21 am

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Edward Dixon December 24, 2011 at 8:28 am

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