Get Maximal Exposure for Your Site With the Right Web Promotion

by Author on 26/07/2010

Having a successful online business is not just about getting your web site up and running. It’s about designing every aspect of the site to lead your visitors to the ultimate goal, a sale.

Regardless of whether your aim is to build a service-oriented website, or offer products for sale, your site’s design should have all the ingredients for success from the outset.

Be sure the free flash template you choose is from a company that knows as much about marketing as they do custom made web design. Here are some features your web site needs to survive amongst the internet masses.

An very easily recognized USP (Unique Selling Proposition)

When a visitor arrives at any of your webpages (not only the homepage), he/she ought to realize what your web site is all about immediately. You’ve only got seconds to grab their attention, or lose them forever. Ensure each webpage includes a powerful keyword-rich headline which will stop them in their tracks, and make them want to read on.

Images that Complement without Dominating the Webpage

Your site needs a few eye grabbing graphics, but be sure your graphic style and logo design doesn’t dominate your pages.

You need website visitors to read your page, not stare at your graphics. So, keep them to a minimum, and only use them if they help sell your product/service.

Many websites use some cool flash templates when there’s a lot of content on the site, sprinkling graphics or photos through out the text.

When it comes to your logo, take it easy. There’s be absolutely nothing more annoying than waiting on the page to load because its logo is too big!

Keyword Wealthy Content for Seo (Search Engine Optimization)

Be sure your designer understands about search engine optimization and keywords. Each and every page of the site ought to be created with the search engines in mind. This means gearing your meta tags, website link text for web pages or in menus, headlines, image “alt text” contents, etc. to keep bringing in traffic from the search engines.

Easy-to-Use Navigation

Be sure your webpages are easy to navigate. The majority of people will leave your site rather than search for your links. If ordering custom made site, write out on paper how you’d like your hyperlinks to flow from page to site.

Have links to other pages in the standard website places – sidebars and top/bottom – and you can include hyperlinks to keyword related pages in the text.

Market your Website

Some web design companies will include a promotional package as a bonus. This gives you a kick start on creating traffic. This is a great way to piggyback on their knowledge of search engine optimization.

Don’t forget to promote your site in as many ways as you can. Print your site address on business cards, newspaper ads, letterhead, and so on. Also, market your site online using targeted advertising.

Custom web design and advertising are so tightly knitted together that it’s not possible to separate the two. Use both of these and get a quick start to your dreams of having a sccessful online business.

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{ 12 comments… read them below or add one }

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