Advertising Using Articles

by A.D Paterson on 12/11/2010

Advertising using articles is one of the most cost effective and profitable long term strategies that you can use in your business. However, not everyone knows the right way to go about it.

In this article we’re going to have a look at why you should be advertising using articles, the best type of articles to be creating to benefit your business, and finally, where you should be putting your articles to get the most out of them.

Why should you start advertising using articles?

Having an article is one of the best ways to give you a long term backlink to the product or website your advertising. Once you have it submitted to the article directories there’s very little you have to do with it.

Whereas some of the more popular ways of getting people to visit your site are going to cost you in the short term, and really only give you a flow of people for the life of that advert, creating an article is free – if you write it yourself – and has the potential to be picked up by other people who are involved in your niche.

The people republishing your piece of writing aren’t, as part of the terms they agree to, allowed to change any part of it and this applies to the links that you have in the piece of writing. So, the more people picking up and using your piece of writing, the more people you’ll have seeing it on websites and blogs that you never would have reached otherwise.

What’s the best way of writing an article?

What you want to try to avoid when writing an article is to create content that sells something. Ok, that might sound counterintuitive when you’re advertising using articles, but think of it this way; would you add fresh content to your site that was a blatant advert? Ok, maybe you already do, but you’re hoping to get paid for those ones, aren’t you?

The whole purpose, for you as the owner of a site using someone else’s freely available fresh content, is to get something that will be of use to your site and bring in the readers. You don’t want to be adding free promotional material for someone else without getting something in return, and the article directories work on the same principal.

Everything that you write, and make available for other sites to use, should add value to that site in exchange for the links they’ll be giving you. Find something that the readers of that site – or any in the niche that might pick your content up to use – are going to find useful. For instance, if you’re writing for the underwater ninja knitting niche tell them ways they can avoid dropping a stitch while at 6 fathoms.

Also, avoid putting links in the body of your text. If you find that you just have to, restrict it to no more than 2 keyword targeted links in the text. The place where you want to put your links is in the bio box.

Most people, when creating a bio box take the word bio literally. So often you’ll see someone tell their life’s story and, quite frankly, most of the people reading the article really won’t be all that interested. What you need to be putting in here is a link to something (maybe your salesletter?) that will give them more information on their chosen subject.

One more bio tip: try and make your link something that will have the reader wanting to click it – get them curious.

In the example before, you could add a bio box that says ‘Are you sure you’re using the right wool to stop dropping those stitches?’ Unanswered questions tend to get people clicking on your link.

Where should you be putting your articles to get the most out of them?

There are two key places to be putting your content to get the best results from it. The first is on your own blog or website.

Websites and blogs need fresh content coming in all the time to attract the readers. Google puts a great emphasis on finding new content and, if it’s high-quality, relevant, and contains a good sprinkling of the keywords you think the people will be searching on, then you’re going to rank well in the search engines and be found by the potential readers – and buyers.

The second place, or at least places, where you should be putting your fresh content are the article directories. The article directories are going to get you in front of hundreds (if not thousands) of people who will be looking for fresh content to add to their sites.

Remember, the people republishing your content have to keep your links and bio box intact, and that’s key to your efforts when advertising using articles.

Many people are going to tell you that this isn’t a good move because of the duplicate content rule, but just remember that you’ll be publishing it yourself first, and, if it was going to harm the big article directories in any way they wouldn’t let you publish any fresh content that’s otherwise unique to your site.

There we have it; how, why, and where you should be making the best possible use of advertising using articles.

Don’t try direct selling in your piece, when writing an article write about things that are going to be of use to the reader (and readers of the sites republishing them) use links in the content sparingly (no more than 2 keyword rich links) and add curiosity in the bio box to get people to click. Post to your site or blog first then send to the article directories.

Follow these tips and you’ll start to see the benefits of advertising using articles.

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{ 7 comments… read them below or add one }

Andrew Scott November 24, 2011 at 1:08 pm

Really informative article post.Really looking forward to read more. Really Great.

Sara Morales December 3, 2011 at 10:51 pm

Im thankful for the blog article. Really Great.

Martha Mcdonald December 4, 2011 at 6:35 am

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Harry Hunter December 11, 2011 at 1:44 pm

I really like and appreciate your blog.Much thanks again. Cool.

Donna Henderson December 12, 2011 at 8:37 am

Awesome blog.Thanks Again. Much obliged.

Emily Stevens December 13, 2011 at 5:46 pm

Im grateful for the blog.Thanks Again. Will read on…

Rachel Warren December 21, 2011 at 5:55 pm

“Say, you got a nice article post. Will read on…”

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