New Product Launch Burn Out

by A.D Paterson on 28/01/2011

Have you noticed there’s a product launch every other day, online? If you’ve been on the net for more than a week, and been involved in the internet marketing side of things, it can’t really have escaped your attention; no matter how hard you try. So what’s behind all of this?

Things are changing all of the time, and in some markets you really have to be on the ball if you’re going to be up with play. One of the areas that changes more rapidly than most is that of online marketing. With new technological developments new opportunities make themselves available, and those new opportunities bring about a huge number of new eBooks and software to let you take advantage of them.

Of course not all of the ‘new’ products are giving you ‘new’ information, and not all of that information is actually of any use to 95% of the people buying it. So what can you do to make sure you only pay attention to a product launch that’s of actual use to you?

Do you often go out for a drive without knowing where you’re going? Ok, some people do like to do that, but would you buy a road map for a specific part of the country when you aren’t even sure that you’re ever going to be going there? Sounds silly, doesn’t it? Well buying into a new product launch, when you don’t know whether it’s something that’s suitable for your business model is pretty much along those lines.

Trying to run any business without a proper business model is a bad idea to begin with, so it’s something you should look into addressing if you don’t have one, and not having one can lead you to making a number of decisions that won’t be beneficial to your business.

If you have your plan then you’ll know the areas that you target in the running of you business. When you know those areas you can keep an eye out for a product launch that will help you with that area of your business. If it doesn’t tie in with the business or operational plan, then don’t bother with the product.

Many people will argue that it could be something that will be of use to them in the future but, the chances are you’ll never actually use it, and if you ever do get around to it you’ll find that something new has been released that makes the product launch you bought into, obsolete.

What does that leave you with? For most people it leaves them with less disk space, less money, out of date information, and a feeling that they’ve been scammed in some way. The truth is that most of these new products are useful, to the right people, and they generally do what they claim, but it does have to be the right thing to grow or improve on your business model.

If you’re on the list of someone who doesn’t actually send you any really useful information, and the products they promote aren’t really of any use to you, then unsubscribe yourself; it will save you a lot of time in reading emails, and it will remove the temptation of jumping on to another bandwagon that will take further up a road you weren’t travelling on.

So, get to know your business, work out where it should be going, how it should be getting there, which areas you need to strengthen in, and only then should you start to pay attention to a relevant product launch if it comes along.

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{ 8 comments… read them below or add one }

Brenda Walker December 4, 2011 at 1:14 am

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Nicholas Jackson December 7, 2011 at 8:49 pm

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Alice Wallace December 10, 2011 at 10:41 pm

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Joan Hamilton December 16, 2011 at 9:42 am

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Jennifer Rodriguez December 20, 2011 at 8:49 am

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Virginia Rivera December 22, 2011 at 12:46 pm

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