There are plenty of ways to build a good list. You might ask previous customers to join up, ask people to subscribe to a newsletter or add people who only joined to download a free bonus from you. However you choose to build your list, you should remember not to buy a ready-made list. A list you build yourself will have people on it who are willing to receive messages from you. If you have a general list with just anybody on it, your efforts are diluted…
